Market Entry Plan
The market entry plan puts the next level of detail in place by defining:
Target account lists for key sectors
Sales and marketing process and action plan
Channel and partner profiles
Key hire and transfer profiles
Training and initiation process for new hires
Support and operations functions required
Outsourced resources and operations plan
Infrastructure plan
Office, Location and Legal entities required
Refined Business Case
After this stage, your company will have a clear idea of the commitment required to enter Europe and a high level plan.
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