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European Market Entry
Europe is too important a market for your technology company to ignore. The European Union (EU) is by
far the largest trading partner of the US, and like the US is a rich and sophisticated market.
Technology and services that sell in the US will also sell in Europe.
So, you need to know...
How to enter Europe, profitably , rapidly and in a way that provides a platform for future growth.
How to avoid the costs of premature infrastructure, workload on corporate management, delays and not winning business.
The questions you need to answer quickly are...
What are the objectives, strategy and value proposition for Europe?
What are the sales, marketing, operations and people priorities?
What needs to be kept in house, what can be outsourced?
What is the high-level business case for moving to Europe?
Bookham Consulting has the knowledge and experience to help. Our European Market Entry process will work quickly through these questions, with a structured process and using real world experience as a guide.
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